Search On.
A journey through the last 25 years of Google searches, reflecting a world in constant change. Emotions, legacies in music and sport open the way to a future where women are the main characters of their own history.
The video of one of the multinational companies that we all use every day and that has defined our interests for the last 25 years, marks the first closing of 2023. From a few words to more specific phrases, what we type into the Google search bar traces our profile, our tastes and defines the pulse of society, revealing what we are looking for and, above all, where we want to find answers.
The video is full of positive emotions, but also deals sensitively with negative aspects: natural disasters, memories of what COVID and wars have taken away from us and, in the last case, still carry with them, showing the worst but also the best side of humanity. A society that seeks less differences and more equality, no matter who you love or what colour your skin is.
A tribute and a farewell to a musical icon who aspired to be the first African-American woman to perform on a stage where the Rolling Stones were already legends. Tina Turner died in May this year, but her music lives on in the company of her successors, who leave no one indifferent.
It is impossible to forget Beyoncé's Coachella, one diva sharing the spotlight, Grammys and records with another, Taylor Swift.
Loved, hated and now loved again, “Miss Americana” has created something magical this year with her Eras tour: a link between 17 years of music and millions of people around the world who have found their own stories reflected in her lyrics in the form of pop music, earning her the title of The Times Magazine's Person of the Year.
But they are not the only MVPs. LeBron or Cristiano Ronaldo continue to set the pace in the world of sport with records that are hard to beat, leaving their mark on history with moments that we love to play over and over again, like Olga Carmona's goal that took Spain back to the footballing Olympus.
And when it comes to history, there is one man, Neil Armstrong, who reached the highest point in 1969, leaving the world at his feet and touching what was until then unreachable: the moon.
But at the end of the video, for a moment, we see not history but a draft of what we want the future to be.
Dressed in her red overalls, Bianca Bustamante appears as the only mention of the world of motorsport. An F1 Academy driver represents the aspirations of a generation that loves to see Verstappen, Norris, Leclerc, but longs to see a woman like Bianca in a Formula 1 car.
Something is changing.
As "Simply The Best" plays, Coco Gauff, the 19-year-old African-American tennis player who inevitably reminds us of Serena Williams, seals the video with her first US Open victory. Or almost. Because the real conclusion comes with a young girl imitating Gauff, racket in hand. A girl who emulates what is to come, all that generation of sportswomen ready to break through where only men have been references.
Coco, Serena or, in the world of motor racing, names like Susie Wolff or Lella Lombardi have set the bar, but the important thing is that there are now many more sportswomen ready to raise it.
In the meantime, we will continue searching to build on the next 25 years of history.
Search On.
